Air Canada’s Pan-Canadian Interactive concert
Executed by J. Walter Thompson Canada, this event brought together 24 musicians from the eight symphony orchestras nationwide to create the first ever Pan-Canadian Interactive concert.
Spectators are invited to be the “Maestro for a Day”. Essentially by selecting different musicians on a touch screen, the participant designs a personalized symphonic arrangement and the result appears on the surrounding screens.
Lamajeure’s Sylvain Lefebvre recorded and mixed the sound for the project.
Air Canada is a proud sponsor of the Canadian symphony orchestra.