Canada = Hockey= A Rooftop Rink!
In downtown Toronto and since early January, Molson’s rooftop rink, and the first of its kind for Canada – equivalent to being 32 floors up – has had contest winners, the media and hockey players enjoying the set up and wanting more!
There has been momentous buzz through a multitude of media channels for Molson Canadian’s #Anythingforhockey marketing campaign. And the message is simple: to spread the love for the sport of hockey. This is one cool, Canadian contest.
Lamajeure was delighted to take part in the talent casting, voice over recording and creation of original music for some upcoming TV spots.
Hockey Day in Canada is on February 6!