Peter Field’s “Effectiveness of Media in a Changing Media Landscape”

A very interesting presentation by Peter Field, President of U.K.- based Field Consulting, on the dangers of short-termism in marketing.  Field presented at CMDC’s “Magic & Logic” and at a recent thinkTV event.

The bottom line according to Field:”Brand building is the smartest way to drive sustainable business growth.”

Catch some of it here:

 

ISDN Numbers

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APT-X Line 1 / Telos 1

1 514 871 2399 + 1 514 871 8244

APT-X Line 2 / Telos 2

1 514 871 1350 + 1 514 871 1365

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