Seems fitting that BDC opts for Original Music!
Cossette developed a national campaign for Business Development Bank of Canada (BDC). Lamajeure’s team included Maxime Navert for the creation of original music and Mathieu Morin for sound design and mix. The campaign was extensive – including TV, radio, and digital. Navert says, “For this campaign, we chose to approach sound design and music as one single piece of artwork and created the soundscape on a much more collaborative basis.”
Aimed primarily at entrepreneurs BDC’s message “You’re Not Alone”, evokes emotion in a most sincere manner.