Sid Lee gets creative with the National Anthem
Sid Lee produced a radio spot as part of a launch campaign for Videotron Mobiles’ package called The Canada – US Without Borders Plan. This particular offer allows subscribers to use their mobile plan anywhere in Canada and the United States. The campaign was launched in May 2016. The spot won a Crea Prize this Spring, and was shortlisted at the The One Show, held in New York this month.
Lamajeure recorded the lyrics of the Canadian National Anthem on the melody of the US National Anthem. Having a little fun…please listen here: