Sid Lee’s creation for Air Transat
The campaign titled “Men Become Fish” for Air Transat was recently launched. Sid Lee worked with Lamajeure’s team – with original music composed by the team of Maxime Navert and Eric Graveline; with sound design and mix by Mathieu Morin.
From the mixing room, Morin claims “I had the chance to bounce around ideas with Directors who would normally skip this part of the process. Having their creative input did help to make these spots not only good but great.”